I got the bag, your're right.Not sure but based on the shape, the handle should face your nether regions... Would make sense for zipper/flap accessibility. Also the small downward facing "beak" would tuck between the tank and stabilizer. Yeah that's gotta be it.
My dealer said it was the other way...with the handle towards the windscreen. I saw it on a video from AMS Ducati Dallas and they had it on with the handle to the windscreen too. I guess as long as it stays on either way will work!I got the bag, your're right.